It’s useful to view the redesigned MIT World video portal by the numbers: 1,000 hours of “big idea” lectures; 8-10 new full-length videos each month; contributions from 100+ departments; 100,000+ global visitors monthly, streaming 4,000 videos a day.
And one full-time director to make it all work.
A model of publishing efficiency and visitor engagement, MIT World’s story will inspire any university seeking to effectively create, publish and distribute web videos – and other content.
This session will take you behind the scenes to the history, vision and redesign of a purpose-built video portal that works. (Hint: It’s not about trying to be another YouTube!) And it will arm you with fresh approaches to user experience, organization, tagging and search.
You’ll hear from the director of MIT World, whose motto, “Distributed Intelligence,” comes to life through the unfiltered lectures of speakers like Noam Chomsky, Thomas Friedman and Carly Fiorina. And from MIT’s interactive partner, tasked with re-inventing the very idea of a video portal.
Learn how:
- MIT World achieves success with the right blend of user experience design, technology, and editorial point-of-view
- An editorially driven process (rather than YouTube’s “anything goes” approach) defines MIT World as an engaging publication of thought leadership and ideas, not just a video platform
- Breaking free of traditional organization and tagging yields results that delight
- One full-time publisher corrals video submissions from 100+ departments
