A successful user experience is critical to the ability of a website to meet its goals. This workshop will cover techniques you can use to design, organize, and write website content in ways that will help your visitors find what they’re looking for and want to come back for more.
This workshop covers four main topics:
- Give them what they want – practical tools to figure out the top goals of your audiences.
- Use words that smell like goals – an introduction to information “scent” and how to write links and organize pages so that people can find their way to their goals.
- Write visually – how to structure content and lay out pages so to support scanning, understanding and retention.
- Say something they’ll remember – how to get past the “blah blah filter” in your brain to reach the imagination, ultimately motivating action.
Participants immediately put lessons into practice through group exercises and projects.
